Impact of pandemic on behaviour
The purpose of this article is to examine the impact of Covid-19 pandemic on consumer behavior. Will the consumers permanently change their consumption habits due to lockdown and social distancing or will they go back to their old habits once the global crisis is over? Will there be new habits consumers will acquire due to new regulations related to air travel, shopping at the shopping centers and attending concerts and sports events? Will consumers find that going to a store or attending an event in person is much of a hassle, and therefore, it is better to let the store or the event come to home? To some extent, this has been happening for quite some time in sports tournaments and entertainment by broadcasting them on television and radio. All consumption is location and time bound. Consumers develop habits over time about what to consume, when and where ( Sheth, 2020a , Sheth, 2020b ). Of course, this is not limited to consumption. It is also true of shopping, searching ...